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What is Demi-fine Jewellery?

 

WHAT IS DEMI-FINE JEWELLERY?

Demi-fine jewellery has emerged with vigour into the fashion scene. Far from a fleeting trend, it has become the go-to for stylish women looking to elevate their look with everyday precious pieces.

Hitting the sweet spot between fine jewellery and costume jewellery, Demi-fine jewellery is the attainable creation of luxury pieces crafted from high quality pure metals of Gold Vermeil (18k gold plated with a solid core of silver) and semi-precious gemstones that are visually beautiful yet affordable.

Designed to be worn every day.

 

GOLD VERMEIL

Gold Vermeil is a high quality, thick layer of gold layered on to a sterling silver base which gives it its durability and beautiful finish. Not to be confused with regular gold plating, gold vermeil is far more durable than other gold plated options. The gold vermeil we use is 18k gold at 2-3 microns thick, which is great to wear every single day.

Care: Take your pieces off when in the ocean and swimming pool. After use, gently buff your piece using a dry clean cloth and store it in your pouch or jewellery box to avoid scratching and tarnishing.

 

STERLING SILVER 925

Sterling Silver 925 is hypoallergenic, high quality and safe.

We plate some of our sterling silver in rhodium (white gold), it increases shine and durability. Additionally, it will make your jewellery more resistant to scratches and less prone to tarnishing. Rhodium is one of the most valuable precious metals

Wear sterling silver often, as the oils in your skin help keep it from oxidizing faster.
After use, gently buff your piece using a dry clean cloth or silver cloth, and store it in your pouch or jewellery box to avoid scratching and tarnishing.

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